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樱井莉亚百度影音咖啡机巨头德龙在中国的“下半年”

遗忘保卫者在哪换

    下载APP 阅读本文更深度报道每经记者王星平“我要喝手磨咖啡。”当热播剧《都挺好》中的“苏大强”躺在地上带着哭腔喊出这句话时,根据剧中人物设定,观众一致评论这位老人的行为“很作”。可正是这位在60岁之前少有机会喝咖啡的老人,哭着喊着要喝咖啡,也从侧面反映了当下中国咖啡市场已经有所变化,咖啡消费也已经融入到越来越多人的日常生活了。近两年,中国咖啡市场异常热闹。新玩家来势凶猛、资本扎堆涌入、巨头间因“一杯咖啡”而较量……这一切在短时间内的爆发,不仅让咖啡的香气弥漫四方,也让消费者对咖啡的态度发生转变。品尝一杯手冲咖啡的场景,已慢慢从咖啡馆转移至生活居家,人们对于喝咖啡的讲究,延伸至冲煮方式的变化、器具的研发乃至于对咖啡豆风味的追求。同时,为外界关注的是,中国80后、90后突破4亿人大关,伴随着这批年轻人群崛起为主流消费者,使消费本身有了新诉求,也给中国消费结构带来历史性变化。CBNData发布的《2018中国咖啡行业洞察》报告显示,在淘宝天猫的的咖啡消费者中,2017年首次网购咖啡的平台新用户占比超六成。同时网购人群更年轻化,29岁以下用户占比高于老用户。感知着这一切的德龙,这家入华十多年,且一向慢节奏的咖啡机巨头也按捺不住,近两年逐渐加快了步子——成立大中华区、与天猫合作超级品牌日、在天猫首发新品……动作频频背后,也意味着德龙在中国开启“下半场”。德龙家电大中华区董事、总经理宗延平在接受《每日经济新闻(博客,微博)》记者专访时表示,中国市场潜力巨大,未来德龙将加大在中国市场的投资力度,提高咖啡的渗透率,从而获得更多新消费人群。欲掘金“新大陆”在距离意大利威尼斯30分钟距离的地方,有个叫特拉维索(Treviso)的小镇。1902年,一间名叫“德龙”的手工作坊在此成立并开始了其成长之路。历经百年,曾经的手工作坊现已成为全球范围的家用电器集团,业务遍及80多个国家和地区。如今,当市场覆盖广度达到一定程度,如何在存量市场中挑选出重点市场深度挖掘新增长点显得重要起来。显然,德龙将这一希望寄予在中国市场。2005年,德龙开始以小家电生产商的身份进入到中国。进入中国后,德龙咖啡机并没有改变其在欧美市场所走的路线——主打意大利经典大师口味、专业工艺;产品价位均在5000元以上,定位高端消费人群。这套打法在中国也行之有效。入华十多年后,德龙咖啡机已经成为市场占有率领先。即便如此,德龙似乎并不满足。原因在于,他们认为中国的咖啡机市场巨大,值得持续性挖掘。在宗延平看来,对于咖啡机来说,中国还算是一个“空白市场”。“以当下中国的人口基数、家庭基数以及新中等收入人群数量来计算,咖啡机在中国的渗透率低到几乎可以忽略不计。”宗延平认为,中国对于德龙来讲是一个新兴市场,还有很大机会去挖掘和拓展。另一层面,此前中国市场在德龙集团内也并非是表现突出的市场。“按照中国市场在全球的重要性来说,中国市场在集团的咖啡机销售占比最少要达到10%,但是目前只是一位数的百分比。”宗延平说。宗延平以欧洲国家捷克为例给记者讲述了当下中国与欧美市场之间的差距。“捷克,人口一共只有1000多万左右,而德龙在捷克的全自动咖啡机的业务,大过整个中国全自动咖啡机的市场,这就是现状。”宗延平表示,希望在未来的两三年时间之内,中国市场业务能够至少占到整个集团两位数的占比。正是因为看重中国市场未来的发展,2018年,德龙集团决定将中国市场从以前的亚太区市场剥离出来,单独成立大中华区。宗延平说:“如果只是从目前生意的角度来讲,其实中国比很多欧洲的国家是要低的。但这些国家,目前在集团的重要性远低于中国。”尽管市场空间巨大,但开拓中国市场的难度也是显而易见。在宗延平看来,咖啡消费主要分为社交型消费以及饮料型消费。目前欧美的咖啡市场已经从社交型消费过渡到饮料型消费,而尽管近两年中国的咖啡市场火热,但依然处于初级阶段——社交型消费阶段为主。通常情况下,从社交型消费转变到饮料型消费的过程大概需要15—20年,但宗延平判断,中国可能会在5—8年内完成这一转变。之所以这样判断,是因为宗延平看到近两年中国咖啡市场的强劲表现。据伦敦国际咖啡组织统计,与全球平均2%的增速相比,中国的咖啡消费正在以每年15%的惊人速度增长。国信证券(002736)研究数据显示,我国咖啡消费年增长率在15%左右,预计2020年,中国咖啡市场销量规模将达到3000亿人民币。此外,随着瑞幸咖啡、连咖啡等一批基于互联网诞生的咖啡新品牌的搅动,与星巴克等传统咖啡巨头的发力,整个咖啡市场越来越火热,这也让咖啡被越来越多的消费者所接受。此前有数据显示,截至2018年底,瑞幸咖啡已在北上广深等全国22大城市完成2073家门店布局,消费客户达1254万,售出杯量8968万。而星巴克也计划于2022年之前,在全国门店数量扩张至6000家,入驻230个城市。与天猫一起快跑如何从一个尚未成熟的咖啡市场发掘更多咖啡机消费者,这是所有想要在中国市场掘金的咖啡机企业需要花时间去思考的。即便是已经占据市场领先地位的德龙也不例外。而在采访过程中,记者注意到,在谈及近几年德龙在中国的发展时,宗延平多次提到“天猫”。事实上,据宗延平介绍,早在2013年3月,德龙便已经入驻天猫,是最早一批进入天猫的国际品牌之一。更早之前,德龙与淘宝商城进行合作。但之前,德龙主要还是将天猫作为一个销售的新兴平台,并没有“allin天猫”的想法。当然,天猫也一直在等待中国咖啡市场成熟起来,让小众咖啡机能够迎来小爆发。变化发生在2018年。随着整个咖啡市场的火热,2018年1月天猫第一次组织了咖啡机品类日,联动26个咖啡机品牌一起参与,开售第一天成交日销同比400%,共计销售7000台咖啡机。五个月后的618期间,天猫消费电子行业小二发现,1000价位段的半自动咖啡机销售增速很快,市场份额几乎与全自动咖啡机旗鼓相当。同时,消费者搜索咖啡机时,多了一个非常重要的关键词“小型”,且搜索增速在3个月连续飞速上涨。这说明,新的年轻消费者涌入了,他们对咖啡机有了新需求。彼时,天猫决定推动咖啡机品牌参加超级品牌日,并将橄榄枝伸向了TOP1的德龙。收到邀请时,宗延平正好在意大利总部开会。和总部商议10分钟后,他得到了这样的回复:“去做!”而且,德龙总部并未给宗延平设定任何具体业务目标,而是作为一个集团投资中国团队、锻炼新员工的尝试。一家有着百年历史,且一直主张低调的企业,为何突然决定在线上活跃起来?宗延平认为,这是德龙与天猫合作多年后,水到渠成的结果。同时,他表示,之所以近两年会越来越重视线上平台,主要是因为看到近两年咖啡机消费者越来越往线上转移。据大数据平台决策狗2017年7月的数据显示,当时咖啡机线上市场近12个月的年同比增长12.8%,整体市场呈现上升趋势。2018年12月19日,意大利德龙x天猫超级品牌日在中国上海开启。在此之前,还没有单个咖啡机品牌通过天猫超级品牌日去发声。天猫超级品牌日期间,德龙在线下推出了“尽兴德龙,因意而慢”主题活动,亮相了首次在上海新天地打造的OneShotBar德龙咖啡快闪店,并邀请人气偶像董又霖担任一日店长。在线上,德龙为董又霖拍摄了一个探寻意式咖啡文化的品牌概念视频,活动前夕投放在天猫与粉丝互动打Call,吸引10万多位粉丝参与学习制作意式咖啡。值得一提的是,根据天猫所给出的数据分析——新的消费群体喜欢价格1000元左右的半自动的咖啡机,德龙推出了1000元左右的半自动咖啡机。尽管价格“感人”,但该款咖啡机对品质与外观方面的要求并没有降低。内置意大利进口水泵、精选专业级过滤器及手柄、采用准确电子控温技术……同时颜值充满正义感,全金属面板,银色机身,偏向复古的操控设计。这一切,都是为了更好符合年轻消费群体的需求。与天猫合作超级品牌日,给德龙带来的影响是较为深刻的。“首先,去年我们的天猫超级品牌日已经达到了全年第二高的销量,仅次于双11当天;其次,德龙作为一个高端的小众化的品牌,在天猫超级品牌日的时候,在小家电行业的排名大幅度提升,晋升了将近30位的排名,位于行业前列。”宗延平说。不过,宗延平认为,这些销量的提升只是显性效果,那次合作最重要的意义在于让德龙咖啡机能够更广地接触到未来的消费者。实际上,天猫超级品牌日期间,德龙76%的业绩贡献来自新增粉丝。宗延平说:“通过天猫超级品牌日,不仅是咖啡爱好者,也让更多之前没有怎么接触过咖啡机的消费者开始了解德龙。在这些人群中,我们可以去做研究,看看他们未来会不会成为我们的目标消费人群。”此外,记者还了解到,自去年与天猫深化合作后,德龙加快了新零售方面的探索步伐,而这也影响到了德龙的内部架构:新成立项目组时,各部门会高度融合、紧密互通;做客户财务分析的时候,不再以渠道为主,而是以消费群体来划分为主要分析方式。瞄准年轻消费者成立大中华区后,宗延平与意大利集团总部的联系越来越紧密。当然,他所承受的压力也增加不少。宗延平深知,德龙的优势在于产品品质,而在营销等方面,与行业其他竞争对手有所差距。而在当下同类型品牌与产品繁多的情况下,德龙想要再进一步,显然需要让更多人知道或者接触到“德龙”这一品牌。在采访过程中,记者注意到,宗延平多次提到“新消费者”这一群体。而之所以对这一群体格外重视,依然是因为去年与天猫超级品牌日的合作。“从我们2018年的超级品牌日结果来看,年轻的消费群体比例正在逐渐增长,我们希望可以通过天猫接触到年轻一代的消费人群。”宗延平说。但与当前互联网行业所关注的“95后”、“00后”等年轻消费群体略有不同,德龙所关注的“新消费者”群体或许稍微年长一些。宗延平表示,通过天猫提供的数据分析,以及基于德龙品牌的定位,目前德龙勾勒出来的未来消费人群主要是年龄分布在28到35岁之间的消费者。而想要获得这些消费者的芳心,宗延平认为,加大对产品方面的投资会是德龙接下来几年的主要方式。一直以来,德龙咖啡机都是所有咖啡爱好者在选购咖啡机时的首选品牌之一。其产品品质是其最大的卖点,因此一向走小众高端路线的德龙在产品价格方面也让其显得略微“高冷”。随着越来越多年轻消费者进入到这一领域,一些主打入门级、“高颜值”的品牌开始崛起。德龙也有了变化,去年推出半自动咖啡机ECP系列,今年将上线ECP的色彩系列。即将在全球同步上市的Dinamica系列新品,专门为中国消费者添加了多功能菜单,可同时制作意式浓缩与美式咖啡,以此来满足90后对多口味的需求。而且,德龙首选天猫,在中国首发最新一代主力咖啡机Magnifica系列的新品。这款新品四月份才开始量产,为赶在天猫618期间发布,德龙计划从产地罗马尼亚空运100台、加急海运500台,让中国消费者尝鲜。咖啡爱好者小刘在接受记者采访时也表示,以前德龙都是商用的机型比较多,品牌形象一直是很专业。但近两年看到不少德龙的咖啡机越来越小巧化和家用化,产品也更符合年轻人审美。在宗延平看来,通过天猫超级品牌日,中国的消费者开始认识到德龙品牌,而反向的,德龙也通过天猫超级品牌日去了解中国消费者的认知和需求。毋庸置疑,对于当下的年轻消费者来说,“颜值”越来越成为选择商品的重要标准。不过,宗延平也表示,面对年轻人的需求,既需要有一些功能上的改善,又需要有一些产品本身设计上的变化,然而当外观与品质发生冲突时,德龙首先坚持的还会是产品品质。

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CBNData fa bu de 2018 zhong guo ka fei hang ye dong cha bao gao xian shi, zai tao bao tian mao de de ka fei xiao fei zhe zhong, 2017 nian shou ci wang gou ka fei de ping tai xin yong hu zhan bi chao liu cheng. tong shi wang gou ren qun geng nian qing hua, 29 sui yi xia yong hu zhan bi gao yu lao yong hu. gan zhi zhe zhe yi qie de de long, zhe jia ru hua shi duo nian, qie yi xiang man jie zou de ka fei ji ju tou ye an na bu zhu, jin liang nian zhu jian jia kuai le bu zi cheng li da zhong hua qu yu tian mao he zuo chao ji pin pai ri zai tian mao shou fa xin pin dong zuo pin pin bei hou, ye yi wei zhe de long zai zhong guo kai qi" xia ban chang". de long jia dian da zhong hua qu dong shi zong jing li zong yan ping zai jie shou mei ri jing ji xin wen bo ke, wei bo ji zhe zhuan fang shi biao shi, zhong guo shi chang qian li ju da, wei lai de long jiang jia da zai zhong guo shi chang de tou zi li du, ti gao ka fei de shen tou lv, cong er huo de geng duo xin xiao fei ren qun. yu jue jin" xin da lu" zai ju li yi da li wei ni si 30 fen zhong ju li de di fang, you ge jiao te la wei suo Treviso de xiao zhen. 1902 nian, yi jian ming jiao" de long" de shou gong zuo fang zai ci cheng li bing kai shi le qi cheng zhang zhi lu. li jing bai nian, ceng jing de shou gong zuo fang xian yi cheng wei quan qiu fan wei de jia yong dian qi ji tuan, ye wu bian ji 80 duo ge guo jia he di qu. ru jin, dang shi chang fu gai guang du da dao yi ding cheng du, ru he zai cun liang shi chang zhong tiao xuan chu zhong dian shi chang shen du wa jue xin zeng zhang dian xian de zhong yao qi lai. xian ran, de long jiang zhe yi xi wang ji yu zai zhong guo shi chang. 2005 nian, de long kai shi yi xiao jia dian sheng chan shang de shen fen jin ru dao zhong guo. jin ru zhong guo hou, de long ka fei ji bing mei you gai bian qi zai ou mei shi chang suo zou de lu xian zhu da yi da li jing dian da shi kou wei zhuan ye gong yi chan pin jia wei jun zai 5000 yuan yi shang, ding wei gao duan xiao fei ren qun. zhe tao da fa zai zhong guo ye xing zhi you xiao. ru hua shi duo nian hou, de long ka fei ji yi jing cheng wei shi chang zhan you shuai ling xian. ji bian ru ci, de long si hu bing bu man zu. yuan yin zai yu, ta men ren wei zhong guo de ka fei ji shi chang ju da, zhi de chi xu xing wa jue. zai zong yan ping kan lai, dui yu ka fei ji lai shuo, zhong guo hai suan shi yi ge" kong bai shi chang"." yi dang xia zhong guo de ren kou ji shu jia ting ji shu yi ji xin zhong deng shou ru ren qun shu liang lai ji suan, ka fei ji zai zhong guo de shen tou lv di dao ji hu ke yi hu lue bu ji." zong yan ping ren wei, zhong guo dui yu de long lai jiang shi yi ge xin xing shi chang, hai you hen da ji hui qu wa jue he tuo zhan. ling yi ceng mian, ci qian zhong guo shi chang zai de long ji tuan nei ye bing fei shi biao xian tu chu de shi chang." an zhao zhong guo shi chang zai quan qiu de zhong yao xing lai shuo, zhong guo shi chang zai ji tuan de ka fei ji xiao shou zhan bi zui shao yao da dao 10, dan shi mu qian zhi shi yi wei shu de bai fen bi." zong yan ping shuo. zong yan ping yi ou zhou guo jia jie ke wei li gei ji zhe jiang shu liao dang xia zhong guo yu ou mei shi chang zhi jian de cha ju." jie ke, ren kou yi gong zhi you 1000 duo wan zuo you, er de long zai jie ke de quan zi dong ka fei ji de ye wu, da guo zheng ge zhong guo quan zi dong ka fei ji de shi chang, zhe jiu shi xian zhuang." zong yan ping biao shi, xi wang zai wei lai de liang san nian shi jian zhi nei, zhong guo shi chang ye wu neng gou zhi shao zhan dao zheng ge ji tuan liang wei shu de zhan bi. zheng shi yin wei kan zhong zhong guo shi chang wei lai de fa zhan, 2018 nian, de long ji tuan jue ding jiang zhong guo shi chang cong yi qian de ya tai qu shi chang bo li chu lai, dan du cheng li da zhong hua qu. zong yan ping shuo:" ru guo zhi shi cong mu qian sheng yi de jiao du lai jiang, qi shi zhong guo bi hen duo ou zhou de guo jia shi yao di de. dan zhei xie guo jia, mu qian zai ji tuan de zhong yao xing yuan di yu zhong guo." jin guan shi chang kong jian ju da, dan kai tuo zhong guo shi chang de nan du ye shi xian er yi jian. zai zong yan ping kan lai, ka fei xiao fei zhu yao fen wei she jiao xing xiao fei yi ji yin liao xing xiao fei. mu qian ou mei di ka fei shi chang yi jing cong she jiao xing xiao fei guo du dao yin liao xing xiao fei, er jin guan jin liang nian zhong guo de ka fei shi chang huo re, dan yi ran chu yu chu ji jie duan she jiao xing xiao fei jie duan wei zhu. tong chang qing kuang xia, cong she jiao xing xiao fei zhuan bian dao yin liao xing xiao fei de guo cheng da gai xu yao 15 20 nian, dan zong yan ping pan duan, zhong guo ke neng hui zai 5 8 nian nei wan cheng zhe yi zhuan bian. zhi suo yi zhe yang pan duan, shi yin wei zong yan ping kan dao jin liang nian zhong guo ka fei shi chang de qiang jing biao xian. ju lun dun guo ji ka fei zu zhi tong ji, yu quan qiu ping jun 2 de zeng su xiang bi, zhong guo de ka fei xiao fei zheng zai yi mei nian 15 de jing ren su du zeng zhang. guo xin zheng quan 002736 yan jiu shu ju xian shi, wo guo ka fei xiao fei nian zeng zhang lv zai 15 zuo you, yu ji 2020 nian, zhong guo ka fei shi chang xiao liang gui mo jiang da dao 3000 yi ren min bi. ci wai, sui zhe rui xing ka fei lian ka fei deng yi pi ji yu hu lian wang dan sheng de ka fei xin pin pai de jiao dong, yu xing ba ke deng chuan tong ka fei ju tou de fa li, zheng ge ka fei shi chang yue lai yue huo re, zhe ye rang ka fei bei yue lai yue duo de xiao fei zhe suo jie shou. ci qian you shu ju xian shi, jie zhi 2018 nian di, rui xing ka fei yi zai bei shang guang shen deng quan guo 22 dai cheng shi wan cheng 2073 jia men dian bu ju, xiao fei ke hu da 1254 wan, shou chu bei liang 8968 wan. er xing ba ke ye ji hua yu 2022 nian zhi qian, zai quan guo men dian shu liang kuo zhang zhi 6000 jia, ru zhu 230 ge cheng shi. yu tian mao yi qi kuai pao ru he cong yi ge shang wei cheng shu de ka fei shi chang fa jue geng duo ka fei ji xiao fei zhe, zhe shi suo you xiang yao zai zhong guo shi chang jue jin de ka fei ji qi ye xu yao hua shi jian qu si kao de. ji bian shi yi jing zhan ju shi chang ling xian di wei de de long ye bu li wai. er zai cai fang guo cheng zhong, ji zhe zhu yi dao, zai tan ji jin ji nian de long zai zhong guo de fa zhan shi, zong yan ping duo ci ti dao" tian mao". shi shi shang, ju zong yan ping jie shao, zao zai 2013 nian 3 yue, de long bian yi jing ru zhu tian mao, shi zui zao yi pi jin ru tian mao de guo ji pin pai zhi yi. geng zao zhi qian, de long yu tao bao shang cheng jin xing he zuo. dan zhi qian, de long zhu yao hai shi jiang tian mao zuo wei yi ge xiao shou de xin xing ping tai, bing mei you" allin tian mao" de xiang fa. dang ran, tian mao ye yi zhi zai deng dai zhong guo ka fei shi chang cheng shu qi lai, rang xiao zhong ka fei ji neng gou ying lai xiao bao fa. bian hua fa sheng zai 2018 nian. sui zhe zheng ge ka fei shi chang de huo re, 2018 nian 1 yue tian mao di yi ci zu zhi le ka fei ji pin lei ri, lian dong 26 ge ka fei ji pin pai yi qi can yu, kai shou di yi tian cheng jiao ri xiao tong bi 400, gong ji xiao shou 7000 tai ka fei ji. wu ge yue hou de 618 qi jian, tian mao xiao fei dian zi hang ye xiao er fa xian, 1000 jia wei duan de ban zi dong ka fei ji xiao shou zeng su hen kuai, shi chang fen e ji hu yu quan zi dong ka fei ji qi gu xiang dang. tong shi, xiao fei zhe sou suo ka fei ji shi, duo le yi ge fei chang zhong yao de guan jian ci" xiao xing", qie sou suo zeng su zai 3 ge yue lian xu fei su shang zhang. zhe shuo ming, xin de nian qing xiao fei zhe yong ru le, ta men dui ka fei ji you le xin xu qiu. bi shi, tian mao jue ding tui dong ka fei ji pin pai can jia chao ji pin pai ri, bing jiang gan lan zhi shen xiang le TOP1 de de long. shou dao yao qing shi, zong yan ping zheng hao zai yi da li zong bu kai hui. he zong bu shang yi 10 fen zhong hou, ta de dao le zhe yang de hui fu:" qu zuo!" er qie, de long zong bu bing wei gei zong yan ping she ding ren he ju ti ye wu mu biao, er shi zuo wei yi ge ji tuan tou zi zhong guo tuan dui duan lian xin yuan gong de chang shi. yi jia you zhe bai nian li shi, qie yi zhi zhu zhang di diao de qi ye, wei he tu ran jue ding zai xian shang huo yue qi lai? zong yan ping ren wei, zhe shi de long yu tian mao he zuo duo nian hou, shui dao qu cheng de jie guo. tong shi, ta biao shi, zhi suo yi jin liang nian hui yue lai yue zhong shi xian shang ping tai, zhu yao shi yin wei kan dao jin liang nian ka fei ji xiao fei zhe yue lai yue wang xian shang zhuan yi. ju da shu ju ping tai jue ce gou 2017 nian 7 yue de shu ju xian shi, dang shi ka fei ji xian shang shi chang jin 12 ge yue de nian tong bi zeng zhang 12. 8, zheng ti shi chang cheng xian shang sheng qu shi. 2018 nian 12 yue 19 ri, yi da li de long x tian mao chao ji pin pai ri zai zhong guo shang hai kai qi. zai ci zhi qian, hai mei you dan ge ka fei ji pin pai tong guo tian mao chao ji pin pai ri qu fa sheng. tian mao chao ji pin pai ri qi jian, de long zai xian xia tui chu le" jin xing de long, yin yi er man" zhu ti huo dong, liang xiang le shou ci zai shang hai xin tian di da zao de OneShotBar de long ka fei kuai shan dian, bing yao qing ren qi ou xiang dong you lin dan ren yi ri dian zhang. zai xian shang, de long wei dong you lin pai she le yi ge tan xun yi shi ka fei wen hua de pin pai gai nian shi pin, huo dong qian xi tou fang zai tian mao yu fen si hu dong da Call, xi yin 10 wan duo wei fen si can yu xue xi zhi zuo yi shi ka fei. zhi de yi ti de shi, gen ju tian mao suo gei chu de shu ju fen xi xin de xiao fei qun ti xi huan jia ge 1000 yuan zuo you de ban zi dong de ka fei ji, de long tui chu le 1000 yuan zuo you de ban zi dong ka fei ji. jin guan jia ge" gan ren", dan gai kuan ka fei ji dui pin zhi yu wai guan fang mian di yao qiu bing mei you jiang di. nei zhi yi da li jin kou shui beng jing xuan zhuan ye ji guo lv qi ji shou bing cai yong zhun que dian zi kong wen ji shu tong shi yan zhi chong man zheng yi gan, quan jin shu mian ban, yin se ji shen, pian xiang fu gu de cao kong she ji. zhe yi qie, dou shi wei le geng hao fu he nian qing xiao fei qun ti de xu qiu. yu tian mao he zuo chao ji pin pai ri, gei de long dai lai de ying xiang shi jiao wei shen ke de." shou xian, qu nian wo men de tian mao chao ji pin pai ri yi jing da dao le quan nian di er gao de xiao liang, jin ci yu shuang 11 dang tian qi ci, de long zuo wei yi ge gao duan di xiao zhong hua de pin pai, zai tian mao chao ji pin pai ri de shi hou, zai xiao jia dian hang ye de pai ming da fu du ti sheng, jin sheng le jiang jin 30 wei de pai ming, wei yu hang ye qian lie." zong yan ping shuo. bu guo, zong yan ping ren wei, zhei xie xiao liang de ti sheng zhi shi xian xing xiao guo, na ci he zuo zui zhong yao de yi yi zai yu rang de long ka fei ji neng gou geng guang di jie chu dao wei lai de xiao fei zhe. shi ji shang, tian mao chao ji pin pai ri qi jian, de long 76 de ye ji gong xian lai zi xin zeng fen si. zong yan ping shuo:" tong guo tian mao chao ji pin pai ri, bu jin shi ka fei ai hao zhe, ye rang geng duo zhi qian mei you zen me jie chu guo ka fei ji de xiao fei zhe kai shi liao jie de long. zai zhei xie ren qun zhong, wo men ke yi qu zuo yan jiu, kan kan ta men wei lai hui bu hui cheng wei wo men de mu biao xiao fei ren qun." ci wai, ji zhe hai liao jie dao, zi qu nian yu tian mao shen hua he zuo hou, de long jia kuai le xin ling shou fang mian di tan suo bu fa, er zhe ye ying xiang dao le de long de nei bu jia gou: xin cheng li xiang mu zu shi, ge bu men hui gao du rong he jin mi hu tong zuo ke hu cai wu fen xi de shi hou, bu zai yi qu dao wei zhu, er shi yi xiao fei qun ti lai hua fen wei zhu yao fen xi fang shi. miao zhun nian qing xiao fei zhe cheng li da zhong hua qu hou, zong yan ping yu yi da li ji tuan zong bu de lian xi yue lai yue jin mi. dang ran, ta suo cheng shou de ya li ye zeng jia bu shao. zong yan ping shen zhi, de long de you shi zai yu chan pin pin zhi, er zai ying xiao deng fang mian, yu hang ye qi ta jing zheng dui shou you suo cha ju. er zai dang xia tong lei xing pin pai yu chan pin fan duo de qing kuang xia, de long xiang yao zai jin yi bu, xian ran xu yao rang geng duo ren zhi dao huo zhe jie chu dao" de long" zhe yi pin pai. zai cai fang guo cheng zhong, ji zhe zhu yi dao, zong yan ping duo ci ti dao" xin xiao fei zhe" zhe yi qun ti. er zhi suo yi dui zhe yi qun ti ge wai zhong shi, yi ran shi yin wei qu nian yu tian mao chao ji pin pai ri de he zuo." cong wo men 2018 nian de chao ji pin pai ri jie guo lai kan, nian qing de xiao fei qun ti bi li zheng zai zhu jian zeng zhang, wo men xi wang ke yi tong guo tian mao jie chu dao nian qing yi dai de xiao fei ren qun." zong yan ping shuo. dan yu dang qian hu lian wang hang ye suo guan zhu de" 95 hou"" 00 hou" deng nian qing xiao fei qun ti lue you bu tong, de long suo guan zhu de" xin xiao fei zhe" qun ti huo xu shao wei nian zhang yi xie. zong yan ping biao shi, tong guo tian mao ti gong de shu ju fen xi, yi ji ji yu de long pin pai de ding wei, mu qian de long gou le chu lai de wei lai xiao fei ren qun zhu yao shi nian ling fen bu zai 28 dao 35 sui zhi jian de xiao fei zhe. er xiang yao huo de zhe xie xiao fei zhe de fang xin, zong yan ping ren wei, jia da dui chan pin fang mian di tou zi hui shi de long jie xia lai ji nian de zhu yao fang shi. yi zhi yi lai, de long ka fei ji dou shi suo you ka fei ai hao zhe zai xuan gou ka fei ji shi de shou xuan pin pai zhi yi. qi chan pin pin zhi shi qi zui da de mai dian, yin ci yi xiang zou xiao zhong gao duan lu xian de de long zai chan pin jia ge fang mian ye rang qi xian de lue wei" gao leng". sui zhe yue lai yue duo nian qing xiao fei zhe jin ru dao zhe yi ling yu, yi xie zhu da ru men ji" gao yan zhi" de pin pai kai shi jue qi. de long ye you le bian hua, qu nian tui chu ban zi dong ka fei ji ECP xi lie, jin nian jiang shang xian ECP de se cai xi lie. ji jiang zai quan qiu tong bu shang shi de Dinamica xi lie xin pin, zhuan men wei zhong guo xiao fei zhe tian jia le duo gong neng cai dan, ke tong shi zhi zuo yi shi nong suo yu mei shi ka fei, yi ci lai man zu 90 hou dui duo kou wei de xu qiu. er qie, de long shou xuan tian mao, zai zhong guo shou fa zui xin yi dai zhu li ka fei ji Magnifica xi lie de xin pin. zhe kuan xin pin si yue fen cai kai shi liang chan, wei gan zai tian mao 618 qi jian fa bu, de long ji hua cong chan di luo ma ni ya kong yun 100 tai jia ji hai yun 500 tai, rang zhong guo xiao fei zhe chang xian. ka fei ai hao zhe xiao liu zai jie shou ji zhe cai fang shi ye biao shi, yi qian de long dou shi shang yong de ji xing bi jiao duo, pin pai xing xiang yi zhi shi hen zhuan ye. dan jin liang nian kan dao bu shao de long de ka fei ji yue lai yue xiao qiao hua he jia yong hua, chan pin ye geng fu he nian qing ren shen mei. zai zong yan ping kan lai, tong guo tian mao chao ji pin pai ri, zhong guo de xiao fei zhe kai shi ren shi dao de long pin pai, er fan xiang de, de long ye tong guo tian mao chao ji pin pai ri qu liao jie zhong guo xiao fei zhe de ren zhi he xu qiu. wu yong zhi yi, dui yu dang xia de nian qing xiao fei zhe lai shuo," yan zhi" yue lai yue cheng wei xuan ze shang pin de zhong yao biao zhun. bu guo, zong yan ping ye biao shi, mian dui nian qing ren de xu qiu, ji xu yao you yi xie gong neng shang de gai shan, you xu yao you yi xie chan pin ben shen she ji shang de bian hua, ran er dang wai guan yu pin zhi fa sheng chong tu shi, de long shou xian jian chi de hai hui shi chan pin pin zhi.

    

    

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